Released on: February 5, 2008, 8:47 pm

Press Release Author: Sheela Panicker

Industry: Internet & Online

Press Release Summary: Now you can find info on local trends and choices, share
reviews and get the best deals in Hyderabad, Chennai, Bangalore, Pune, Vizag, Cochin
and Mysore


Press Release Body: Hyderabad, India, Feb 06, 2008: MetroMela, the first
multi-modal, multi-location information services company in India has announced its
launch in 7 Indian cities. MetroMela's (www.metromela.com) city centric features
enable consumers to find information, share their experience and make informed
decisions on Shopping, Food, Entertainment, Health, Wellness, Family & Kids. It also
helps local businesses know their customers and build stronger relationships with
them. This service is now available in Hyderabad, Chennai, Bangalore, Pune, Vizag,
Cochin and Mysore.
MetroMela features over 4,000 local businesses, more than 800 local expert reviews
and guides and 700 hot shopping deals running in the city. It brings together
original and proprietary editorial content, business listings, deals and community
feedback. In addition to bringing local trends to consumers, the service enables
transactions with local businesses. The access mechanisms for such relevant and
updated information include Internet, mobile and other media.
Announcing the launch, Nitin Chowdhary, Chief Operating Officer of MetroMela said,
"Our objective is to make MetroMela the most trusted, informative and up-to-date
source of local information in each of these 7 cities. MetroMela has managed to gain
significant traction with the users by providing best of the local businesses,
unbiased editorial reviews and latest deals on a single platform. Local businesses
can also use this platform to reach out to existing and potential customers in a
targeted and a more measurable way."
Pankaj Joshi, co-founder and vice-president for business strategy at MetroMela said,
"Transitory population, rising incomes, greater consumer spend and increasing
dependency on the Internet and mobile phone for information are some of the factors
that create a need for a service like MetroMela."


According to Indicus Analytics' report of 2006, 62 million households earn income of
Rs. 3 lakh per annum in the country. They spend one-third of their disposable income
on categories that MetroMela is targeting. Besides, India has active Internet users
of about 30 million [JuxtConsult 2007, I-Cube Survey - IAMI]. Around 32 per cent of
these users use the Internet to search for information.
About MetroMela
MetroMela is the first multi-modal, multi-location information services company that
helps consumers and local businesses discover and transact with each other. This
service is now available in Hyderabad, Chennai, Bangalore, Pune, Vizag, Cochin and
Mysore on Internet, Mobile Phone and other media. The board members include Sateesh
Andra, Venture Partner - DFJ, Syam Prasad Reddy, Chairman - Indu Group and Sanjay
Anandaram, Managing Partner - Jumpstartup Fund.

Web Site: http://www.metromela.com.

Contact Details: Sheela
Sheela Panicker
enRight Media Relations
Reach: 98498 09594
enright@enrightpr.com